Chloe Grace Moretz, Coach 2015

CHLOE GRACE MORETZ, COACH 2015

I've been meaning to post these pictures for a couple of days now, and as it nears midday on this peaceful Sunday morning, and I have my new fave artist James Bay blasting out, I'm finally getting round to it. These truly sublime photographs are taken from the fashion label Coach's new Spring 2015 campaign, entitled Dreamers (ughh too much beautiful-ness) and as soon as I saw them the aesthetic loving, creative, arty-farty part of my brain was doing some serious fangirling, because as you can see these photographs and this campaign is so, so, so beautiful. The campaign was shot by Mikael Jansson and is lead by the incredibly talented actress Chloe Grace Moretz, and musician Kid Cudi, with the pictures of Chloe somehow reminding me of Audrey Hepburn circa the Sabrina 1953 era. In my opinion Coach couldn't have picked a better gal to lead the campaign, with Chloe being a complete natural beauty yet also a very down to earth normal girl, both aspects of which come across so wonderfully in the campaign. I adore the whole chilled, glamorous LA vibe that comes across so strongly, and the dreamy magic that exudes from each photo, perfectly capturing the campaign's creative aims. The clothes are so divine (cough cough, coat in the top left hand corner, cough cough) and I love the use of black and white photography, a nod to the glorious nostalgia of days gone by. I seem to be showing a lot of fashion campaigns on zee blog lately, but when their creativity, beauty and aesthetic allure is overflowing like freshly popped champagne, as seen in this Coach campaign, it almost seems rude not to. 

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