ALEXIS BITTAR 2015
How amazing is the jeweller Alexis Bittar's Summer 2015 campaign?! The designer has brought together two contrasting yet fabulous iconic fashion figures, in stylish interior designer Iris Apfel, and one of my favourite fashion inspirations, Rookie creator and editor-in-chief Tavi Gevinson. Each is adorned in a selection of Alexis' beautiful pieces, with the contrast of youth and age highlighting how timeless and versatile his jewellery is. The brilliant campaign was shot by Terry Tsiolis, with the gorgeous styling coming from Arianne Phillips, and I think it's wonderful to see a designer label shun the typical go-to aesthetic, and instead choose two incredible women, irrespective of their age, who have achieved some truly amazing things within their lives. Even at the age of 93, Iris is still such a strong fashion pioneer, proving that growing old need not have affect your beauty and self expression, and I adore the crazy kaleidoscope of pattern and colour that she masters so effortlessly in the advert. Tavi meanwhile is a massive inspiration of mine, what with the incredible things she's managed to achieve by the age of 19 whilst still remaining true to who she is. She doesn't bow down to conformity and has somehow managed to hold her ground, and retain her unique identity within the ever-changing fashion industry, showing that it's completely okay to be different and that you should never compromise or lose the things that make you unique. Both women are capable of inspiring people of all ages, with Iris showing younger generations how to grow old in style, as well as how to be confident enough to be bold, daring, eccentric and remain true to who you are. Whilst Tavi is proof that if you work hard, focus and keep striving, you can achieve your wildest dreams and turn them into reality. This campaign is just so fantastic, and it's so refreshing to see women being celebrated for their achievements, not just their looks, so hats of to Alexis Bittar. You done goooooood.
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